ICICI Prudential Mutual Fund has rolled out its latest campaign ‘#KisneKhaya’ based on the thought “Where’s my money going?”. As per the company, the question has got many people talking and is about the diminishing value of savings that is often missed by the young or unseasoned investor who works hard to save up money but which somehow never seems to grow enough.
Abhijit Shah, head marketing, digital and customer experience, ICICI Prudential Mutual Fund, said, “Our investor education initiative is a wake-up call to get people thinking about the unseen factors nibbling away at their savings. The campaign is about prompting a moment of realization that there is a smarter way to handle money in a world where inflation never sleeps.”
“At Posterscope, our constant endeavor is to pioneer new and innovative concepts. Collaborating with ICICI Prudential Mutual Funds has allowed us to provide financial education with a relatable and engaging perspective. This campaign underscores the brand’s dedication to both financial literacy and innovation,” Imtiyaz Vilatra, managing director, Posterscope, added.
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