Stable Money has launched its campaign ‘Naye India ki Nayi FD’ with the completion of its session taking place in the culturally rich city of Lucknow.
The ‘Naye India ki Nayi FD’ campaign represents a comprehensive 360-degree multimedia effort designed to transform the way people perceive and engage with fixed deposits. Leveraging a range of multimedia tools, including video stories, billboards, radio, and various advertising forms, the campaign aims to demystify digital investments, making them a household choice for individuals across tier 1 and 2 cities in India. The focus of the campaign extends from promoting financial stability to fostering growth that resonates with the heartbeat of the new India.
Lucknow emerged as the launch site for ‘Naye India ki Nayi FD’. The city facilitated direct connections with potential customers and underscored the role of trust in financial decisions.
Stable Money will unveil a series of video stories featuring customers from various cities. These narratives offer real-life experiences shared by those who have embraced Stable Money’s fixed deposit platform. The initiative aims to provide potential customers across the country with a deeper, more relatable understanding of the platform.
The campaign is aimed at reaching existing consumers and prospective customers, emphasising the importance of trust and loyalty in the financial landscape. Every city, big or small, holds a community with unique financial needs, and the campaign seeks to address these diverse requirements on a broader scale.
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