Mumbai Khiladis has roped in five sponsors for the ongoing Ultimate Kho Kho season two. The franchise has garnered a combined sponsorship amount exceeding Rs 8.30 crore reflecting the growing popularity and commercial appeal of sports such as Kho Kho in India.
Mumbai Khiladis will witness a sports news portal, 1XBat join as the title sponsor for the team and the logo will feature on the front of their jersey. Mylab Discovery Solutions, a biotechnology company based out of Pune, has come on board as the ‘powered by’ sponsor and will be featured on the back of the team’s jersey.
“The significant sponsorship that we have secured is a testament to the meteoric rise as well as the interest that non-cricketing sports in this country are generating. Moreover, it also highlights the burgeoning and untapped potential that traditional games like Kho Kho have. Ultimate Kho Kho has been able to propel this homegrown sport to becoming a mainstream sports league and among the top three in India by engaging with a target audience cutting across the hinterland as well as urban India,” Punit Balan, chairman and managing director, PBG, said.
Showcasing its commitment to the development of sports in the country, the Punit Balan Group (PBG) has already invested in nine sporting leagues across India and globally. They also support nearly 60 budding sports talents pan India.
According to the ‘India Sports Sponsorship Report 2023’ by GroupM, sports sponsorship in India recorded a figure of Rs 5907 crore in 2022 with a growth of 105%. Emerging sports witnessed an overall revenue of Rs 1503 crore, which in YoY terms represents an incremental value of Rs 829 crore.
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