Campaign: Thanda Matlab Coca-Cola Brand: Coca-Cola Why the campaign rocks: The iconic ad campaign, ‘Thanda Matlab Coca-Cola,’ continues to stand out as a beacon of authenticity. Now more than ever, as ideas become prone to imitation, this campaign serves as a case study of a creative, insightful, and genuine marketing strategy. The team behind it […]
Global stock markets rose on Friday after US inflation eased in March and China reported unexpectedly strong exports. London and Frankfurt opened higher. Shanghai, Tokyo and Hong Kong advanced. Oil prices rose. Also read: Rs 40 lakh crore poured into FY23 as Indian retail investors continued equity SIPs undeterred Asian markets were “taking cues from […]