Croma has rolled out its end-of-the-year campaign for ‘Mega Exchange Festival’ in Tamil Nadu market. As per the company, the series of DVCs encourages consumers to part ways with outdated electronics and embrace the future with the latest electronic gadgets.
Additionally, the DVCs highlight super-grandmother guiding her family to embrace the latest tech marvels through Croma’s mega exchange.
The campaign is conceptualised by the in-house Croma team, directed by S.V. Ashwathram, and executed by Useful Garbage Creations.
Moreover, the DVC unfolds with the sudden entrance of a bodybuilder in a house, taking an old phone from a surprised child. The narrative takes a comical turn with the introduction of a super-grandmother spearheading a mission to remove outdated electronic products from the house. The storyline, infused with humor, portrays an entourage removing old products from the house, surprising the family, culminating in a joyous scene at a Croma store where the family is reunited, celebrating with a collection of new products.
The campaign will unfold across various channels, including digital platforms, social media, and retail stores.
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