Easyrewardz, an end-to-end CLM & Loyalty solution provider, announced that Bata has leveraged “Zence” CRM solution stack by Easyrewardz, for the success of their multi-national “BataClub” program.
Seeing that in the retail sector, the role of CRM has evolved into a vital necessity, and it stands poised for significant growth, Bata International is leveraging CRM solutions to provide an unparalleled shopping experience for its customers in geographies like Malaysia, Indonesia, Singapore and Bangladesh, having over 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.
Soumya Chatterjee, CEO, Easyrewardz, said, “Easyrewardz CLM stack helps transform customer engagement in the retail landscape. Our CRM & Loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers.
“With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base. This collaboration exemplifies our dedication to empowering retailers with cutting-edge solutions to navigate the evolving landscape of customer expectations and digital transformation,” Easyrewardz said in a statement.
Easyrewardz collaboration with Bata extends beyond conventional retail solutions as they have also played a pivotal role in establishing a program microsite for Bata. This microsite empowers customers with access to personalized dashboards, the ability to refer friends and family, and the opportunity to unlock delightful rewards and more.
Geoffroy Berthon, Global Customer Experience Director at Bata, said, “Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago. As a global group, we believe in respecting different cultures, and thus we have a unique set of customers with diverse needs & expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer Lifecycle Management to delight and reward customers. This facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services.”