U Mumba, a sports business group owned by Ronnie Screwvala’s Unilazer Ventures and backed by eight brands, has garnered maximum sponsorship with a valuation increase of 60% in the latest edition of the Pro Kabaddi League.
U Mumba has signed top sports news portal Melbat Live as its title partner and has partnered with Macho Hint as its powered by partner.
Great White Electricals, innovators in the home electrics space, the Indian Public Sector Bank, Bank of Maharashtra, and footwear brand, Abros Shoes are all also donning the Mumbai colours in Season 10.
” We have a strong vision in place for the growth we want to see for our team and the trust placed in us by these esteemed brands is a testament to the value we have meticulously built over the years, showcasing the power of brand recognition. Our Indian sport of Kabaddi has truly taken the world by storm and continues to be a trusted vehicle for brands that need a targeted platform to reach a massive consumer base that is pan-India,” Suhail Chandok, CEO, U Mumba, said.
U-Mumba has also forged collaborations with 92.7 Big FM; Nivia, a homegrown sports brand; Swades Foundation, a premier NGO in Mumbai; Fast&Up, a nutrition provider and Baller Athletik as promoting partners for the season.
According to the ‘India Sports Sponsorship Report 2023’ by GroupM, sports sponsorship in India recorded a figure of Rs 5907 crore in 2022 with a growth of 105%. Emerging sports witnessed an overall revenue of Rs 1503 crore which in Year-on-Year terms represents an incremental value of Rs 829 crore.
U Mumba is set to take on Telugu Titans next in their Pro Kabaddi League match in Noida on the 30th of December before the Pro Kabaddi caravan moves to Mumbai for U Mumba’s Home leg starting on January 5.
Broadcast Audience Research Council (BARC) India stats showed the opening weekend of PKL season 10 alone witnessed 80.1 million viewers, clocking a 32% increase from the 2022 season, with consumption increasing by 27% to 2.7 billion minutes over just the first four matches.
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