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Creativity and communication: The key to BTL marketing impact 

By Shajesh Menon In the dynamic landscape of Below-the-Line (BTL) marketing, the fusion of creative ingenuity and effective communication serves as the linchpin for transforming a brand’s presence into a resonant impact. This seamless interplay isn’t just about showcasing individual strengths but about an orchestration of each effort enhancing the resonance of the other. In […]

Ads that broke the mould

It was a year like never before. Globally, it was the year of Barbie’s triumphant return, as Mattel and Warner Bros orchestrated a dazzling revival through larger-than-life advertising. Dunkin’ Donuts stole the spotlight with a memorable Ben Affleck commercial at the MTV Video Music Awards. Back home, Mondelez redefined the boundaries with AI, while Amazon, […]

Nifty, Bank Nifty options strategy for April series by IIFL Securities; know when to Buy, Sell to earn profit

Nifty, Bank Nifty options strategy: Nifty has started the April series on a positive note with the benchmark indices extending previous sessions’ gains, NSE Nifty 50 surpassing the 17500 level, and Bank Nifty trading above 41000. IIFL Securities has shared the Nifty and Bank Nifty options trading strategies for the April series, which it says […]

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