By Shajesh Menon In the dynamic landscape of Below-the-Line (BTL) marketing, the fusion of creative ingenuity and effective communication serves as the linchpin for transforming a brand’s presence into a resonant impact. This seamless interplay isn’t just about showcasing individual strengths but about an orchestration of each effort enhancing the resonance of the other. In […]
By Stephen S Roach, I have been in the forecasting business for more than 50 years. Over that period, I have heard the constant refrain that the world is in the midst of “unprecedented changes.” This popular trope frequently resulted in equally hyperbolic corollaries: breathless claims that we have never faced greater risks or such […]
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